Chapter 2: Eras of PR

Usually history does not interest me at all, but I thoroughly enjoyed reading about the different eras of PR and discussing them in class.  I learned so many interesting facts in the mixed groups and once everyone started sharing facts at the end of class.

I was so surprised that PR dated all the way back to the Boston Tea Party!  The fact that PRWeek called it “.. the greatest and best known publicity stunt of all time..,”  blows my mind!  I always thought of PR being a fairly new area in the business world.  I was definitely wrong!  Also, I thought all of the pioneers of PR were interesting to read and talk about.  I learned that Teddy Roosevelt was the first president to make use of press conferences to gain support from people.  I also found out that PR was prevalent in World War I.  President Woodrow Wilson asked George Creel to use massive PR efforts to unite the country.  That’s quite an important task for someone!  Probably one of the most important men of PR would be Edward Bernays, the “father of modern public relations”. 

I also enjoyed the statistics of PR.  70% of the practitioners in PR are women, and it allows opportunities for more advancements (and more pay!) for women.  The PR field has expanded tremendously and is only going to keep growing.  This somewhat makes me nervous about finding a job, but it is also exciting to know there are so many fields involved in PR.  I’m anxious to learn more about the different fields of PR and find my niche!

This information was taken from the book  Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.

Published in: on February 4, 2009 at 12:50 am  Leave a Comment  


When I first became introduced to Twitter, I honestly wondered what the point of it was.  I signed up for my account, and I didn’t know what exactly to do with the website.  It wasn’t until I got sent a text message informing me that I was being “followed” by a classmate that I felt even more skeptical of it.  Once we started talking more about it in class, I decided to try to be more open minded about the Twitter World.  Professor Nixon explained to us that Twitter was similar to updating our Facebook status.  Even though I wasn’t completely convinced yet about the site, I felt like I had a better understanding of it.

Once I got into sending tweets, my initial impression of Twitter started to change.  I enjoyed reading everyone’s tweets.  I definitely came across a wide variety, ranging from serious to humorous.  Twitter was also a good way to have questions or concerns answered quickly.  Whether it was asking about the weather for tomorrow or a comment about something on the news, there would usually be at least one reply to the person.  I thought this was extremely helpful. 

Though I’m not completely convinced by Twitter, I think with more time I could find better use out of it.  I have realized that it is definitely a huge way for people to network, and it has helped people land jobs in the past.  Even though I’m not the biggest fan of Twitter, I will definitely keep my account.  Needless to say, this week on Twitter has been interesting, and I plan to keep in touch with the Twitter World.

Published in: on February 2, 2009 at 11:23 pm  Comments (1)