Seth Godin’s Tribes

In this video, Seth Godin discusses how to build and lead your “tribes”.  Godin defined a tribe as a group of people who have similar interests and share fundamental ideas.  People want to belong to a tribe because it simply makes them feel good to be a part of something. 

He said there are three original tribes: church, work, and community.  Godin explain that work isn’t just a job but defines who the person is.  Godin explained that people are always looking for more;  more sells, more connections, and more ideas.  Tribes are always looking for leaders.

Godin discussed the importance of tribes in marketing.  They are so effective because they have a similar interest in common and the desire to  make things happen. 

The point of Seth Godin’s book, Tribes, is to inspire people to be inspiring.  It is up to you to find your tribe and to contribute to it the best of your abilities.

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Published in: on April 1, 2009 at 1:43 am  Leave a Comment  
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